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Pilot Group
Project type
Photo campaign
Date
2025
Need
The Pilote Group wanted a new photo campaign for its Joa Camp brand to reposition its offering and reach a target audience of people over 50. The objective: to adapt its brand image and offer visuals that resonated with this key segment.
Our mission
FLF Corporate handled the entire organization of the photoshoot: casting four actors, art direction, styling, and managing the shoot. Every detail was carefully considered to create consistent, modern visuals tailored to the new target audience.
Result
An elegant photo campaign perfectly aligned with Joa Camp's repositioning, providing high-quality content that can be used in their brochures, website, and social media.
